This week M·A·C Cosmetics announced their new spokesperson for Viva Glam. It’s Ariana Grande! I personally think it is a great choice! I’ve been a fan of Ariana since her red velvet cupcake hair and Victorious days and she’s grown up to be quite lovely. Ariana has a killer, unique voice that sounds pretty amazing whether she’s singing a pop tune or belting out an emotional ballad. She also has strong opinions on many issues and uses her celebrity voice to speak out on behalf of minorities which makes her even more likeable. She isn’t without some controversy though but I think that this just makes her the perfect M·A·C girl!
Viva Glam is a concept very close to my heart. It was launched by MAC in 1994 and directs 100% of the selling price to the MAC AIDS Fund which supports organizations fighting to combat HIV/AIDS as well as those that work to improve the lives of those who live with the epidemic. Over the past 20 years, they have raised over $300 million and are the largest corporate non-pharmaceutical HIV/AIDS funder. Celebrities like Ricky Martin, Lady Gaga, Nicki Minaj, Lisa Marie Presley and Sir Elton John have lent their faces to Viva Glam campaigns in the past and this year is Ari’s turn.
Ariana’s Viva Glam duo has a deep plum lipstick and a frosty, glitter pink gloss (frosted donut 😉 perhaps?) which are said to represent the “good and bad girls in all of us”. For me it is the perfect combination because while I love being sweet and girly I also think that sometimes you need to rock a dark purple lip and the attitude to match!
The collection launches in January 2016 in the US. In South Africa, it will be available in store and online on 4 February 2016!
Until next time
Love and sparkles