{BEAUTY NEWS} | Urban Decay at The V&A Waterfront


Cape Town beauties, you are in for a treat! The brand new Urban Decay stand-alone opens at the V&A Waterfront on Saturday 19th August 2017. This is the edgy beauty brand’s very first dip into the icy waters of the Cape since their arrival in the country just over a year ago. As you know, I am smitten with Urban Decay and today I am giving you 5 reasons why you should visit the new store.

Naked Heat

Any self-respecting beauty junkie has been keenly awaiting the arrival of this palette. I know I was obsessing since that teaser on Instagram months ago and I’ve been watching every video I could find since. Well, I was sent the palette last week (YAY!) and it everything I wanted and so much more. The warm-toned palette contains twelve matte and shimmer shadows in scorching sunset shades. The shadows are highly pigmented, buttery soft and amazingly blendable. Believe the hype!

The Naked Heat palette retails at ZAR850 and is part of a collection containing 3 lipsticks in stunning copper packaging (ZAR240) and 2 eyeliners (ZAR245).

Get Naked!

Urban Decay’s Naked palettes are nothing short of iconic. They are truly value for money and are great whether you’re a beginner in the makeup universe, just dabbling and experimenting or much more experienced. My favourites are the matte Naked Ultimate Basics palette and the edgy Naked Smoky palette. Have I mentioned the unique packaging on each palette is to die for! Naked is truly an experience!

Naked Palettes retail from ZAR850

Vice Lipsticks

I am a true lipstick junkie and ever since Urban Decay landed on our shores last year with their Vice lipsticks; I haven’t been able to use much else. My very first purchase last year when they opened was a Vice Lipstick in Violate. They come in a vast range of colours, formulas and finishes and are housed in the original Vice Lipstick pewter packaging that is shaped like a shotgun shell. The feel of the lipsticks are amazing, regardless of finish. Even the mega-mattes are silky soft and not drying at all. My favourites are Violate, Heartless, 714, Tilt and Disobedient.

Vice Liquid Lipsticks start at ZAR240. If liquid lipsticks are more your vibe, you can get the Vice Liquid lipsticks for ZAR295.

The Team

One thing I have consistently noticed at all the Urban Decay stores I have visited is that the artists are incredibly friendly. They are all sweet, helpful, advice-giving and not pushy at all. I have often been intimidated and ignored in stores and at makeup counters for other brands on the level of Urban Decay. All the UD stores I’ve been to have been a comfortable and fun shopping environment and I’ve often seen people of many ages happily shopping there. I have no doubt that the V&A Waterfront will be the same.

Its Urban Decay!

The brand has always been fun, fearless, innovative, ethical and inclusive. Their products are all cruelty-free and a number of them are even vegan! Everything is so exciting and detailed about the brand and makeup. It feels amazing that Urban Decay has a big and expanding presence in South Africa now and we are getting all the launches because I have always felt like we have been left out when it comes to beauty brands.

I must also mention that there will also be tons of incentives and goodies at launch this weekend. Table Mountain will be lit up to celebrate and there’s a super cool giveaway running. You can get all the details on their Facbook page here.

Will you be going this weekend? Use #UrbanDecaySA to join the celebrations!

Until next time

Love and sparkles

Zaakira xox

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