Yesterday a new MAC collection by Barbados beauty Rihanna hit our shelves. This time she is the spokesperson for her very own Viva Glam campaign for which she created a lipstick and a lipglass. Viva Glam is a concept very close to my heart. It was launched by MAC in 1994 and directs 100% of the selling price (minus VAT) to the MAC AIDS Fund which supports organizations fighting to combat HIV/AIDS as well as those that work to improve the lives of those who live with the epidemic. Over the past 20 years, they have raised over $300 million and are the largest corporate non-pharmaceutical HIV/AIDS funder. Celebrities like Ricky Martin, Lady Gaga, Nicki Minaj, Lisa Marie Presley and Sir Elton John have lent their faces to Viva Glam campaigns in the past and this year is RiRi’s turn.
Rihanna has said to Teen Vogue magazine in an interview related to her Viva Glam campaign, “I’ve been around so many people who have been affected by HIV and AIDS. It’s my turn to spread awareness. Because when people don’t talk about this, they feel like it’s not happening.” She is also quoted to have said that she is doing this especially for young girls.
The lipstick and lipglass are both described as a frosty blue-red. I managed to get my hands on them yesterday and they are really chic and wearable. The lipstick glides on to a creamy, frosted red on the lips and the lipglass is similar but goes on semi-opaque. I wore the lipglass yesterday and one application lasted about 3 hours.
I must mention how much I love the love the packaging. The lipstick is encased in a matte, frosty red tube and when you remove the lid Rihanna’s signature appears. The lipglass is in a clear tube with Rihanna’s signature on it covered by a lid in the same colour as the lipstick tube.
The lipstick retails for ZAR185 and the lipglass for ZAR175. It’s really a small price knowing where your money is actually going. You can purchase Rihanna’s Viva Glam collection at any MAC store or online at www.maccosmetics.co.za
Until next time
Love and sparkles