Urban Decay is a brand recognized by many incredible makings, one of them being that they constantly hear what their fan base has to say. This is to make sure they’re continuously putting out products that the customer is asking for and that will satisfy a high percentage of Urban Decay shoppers. With the launch of #PrepPrimeSet you can really see the endgame as it caters for a large number of skin types and has also tackled some packaging issues. Today I will be telling you a little about the new primers and giving a little review the 2 that I received.
When Urban Decay decided to create a primer they extensively researched what their UD Junkies were looking for and then went on and created four different ones! These are De-Slick; for oily skin, Self-Adjusting; which contains magical pigment particles that adjust to your skin tone and have colour correcting properties and Urban Defense and Optical Illusion which I will be chatting about today. One of the best qualities about all these primers is that they’re so lightweight and comfortable that you can layer them together. The idea is that you can create “skin-cocktails” and tackle your skin issues without looking weighed down or cakey.
All the primers come in chic, clear, tall bottles with a pewter base and lid. The thin, lightweight bottles make them easy to use, store and carry around. They all also have airless pump-action which means the entire product stays hygienic and you can’t really take out more than you will need and waste the primer.
Optical Illusion is infused with argan, rosehip and meadowseed oils which moisturize and plump the skin. The primer is a very light peach in colour and refines fine lines and pores into a naturally smooth finish. It also creates a translucent, soft focus effect of the skin that blurs imperfections and makes the skin look softly lit. I’ve been using this primer often since I got it about 2 weeks back and I quite like it. I’ve used it alone on those bare faced days and I really did see the difference as my skin looked even and healthy. Under makeup it is so comfortable and foundations and creams blend in really beautifully. I will say that this is a great versatile, well-rounded primer for all skin types. If you’re not quite sure what you need to prime your skin then this is a safe and wonderful bet. It retails for ZAR450 for a full sized 28mL primer.
Urban Defense is like a transcendent myth; the invisible and lightweight sunscreen. It is completely transparent, meaning you won’t get that grey-ish veil that many sunscreens give off and it is so light that you barely feel like you have it on. It contains broad spectrum SPF30 blended with sesame seed oil and tomato fruit extract (amongst other ingredients) to make sure skin feels conditioned but not oily. When I say it’s completely clear I am not exaggerating. I have even re-applied it over makeup and everything still looked intact. I can honestly say that this is a luxury level skin product and at ZAR600 for 30mL you should definitely get your hands on it. I cannot stress the importance of sun protection and with Urban Defense there is absolutely no excuse.
All the #PrepPrimeSet products are available at Easgate in Johannesburg and quite soon they will be available in Sandton City and online at foschiniforbeauty.co.za I will be reviewing the priming and setting sprays soon so do look out for that.
What are your thoughts on Urban Decay’s new #PrepPrimeSet range?
Until next time
Love and sparkles