My M·A·C senses reached peak tingle yesterday when Ariana Grande released images for her second Viva Glam collection! And believe me, it is a GOOD one! Ariana has a killer, unique voice that sounds pretty amazing whether she’s singing a pop tune or belting out an emotional ballad. She also has strong opinions on many issues and uses her celebrity voice to speak out on behalf of minorities which makes her even more likeable and 100% perfect as the face of Viva Glam.
Viva Glam is a concept very close to my heart. It was launched by MAC in 1994 and directs 100% of the selling price to the MAC AIDS Fund which supports organizations fighting to combat HIV/AIDS as well as those that work to improve the lives of those who live with the epidemic. Over the past 20 years, they have raised over $400 million and are the largest corporate non-pharmaceutical HIV/AIDS funder. I try to make sure that I purchase both Viva Glam collections every year. Celebrities like Rihanna (my fav!), Ricky Martin, Lady Gaga, Nicki Minaj, Lisa Marie Presley and Sir Elton John have lent their faces to Viva Glam campaigns in the past.
The new, sugary sweet, campaign appears to be based on doll-like elements. The tagline is, “Be a doll, and go glam!” and campaign images seem to have Ari crammed into a tiny dollhouse. Her signature pony is adorned with a gigantic bow and she’s wearing a baby-pink dress and hot pink Mary Janes with frilly socks.
Ariana’s Viva Glam 2 duo is made up of a deep mauve matte lipstick and shimmery pale pinky lavender gloss. The Lipstick looks to be a bright orchid shade with blue tones and the Lipglass looks pretty and frosted. I absolutely love how different this lipstick is to Ariana’s previous Viva Glam one. M·A·C girls can rock them both and the 2 lipsticks definitely accentuate the different facets of Ariana.
The collection launches September 8th in the U.S and will stay on shelves for 6 months. I don’t have any dates for South Africa yet but as soon as I do I will put them up!
I urge you to buy Viva Glam. Not only is the product fantastic but you’re also contributing to the empowerment and improvement of the lives of those living with HIV/AIDS.
Until next time
Love and sugary pale pink sparkles